Nouris Elbahr
Building the brand behind a historic first in Algerian maritime transport.
- Organization
- Nouris Elbahr
- Scope
- Brand, Corporate Communication, Launch
For decades, maritime passenger transport in Algeria had been associated with a single public operator.
Nouris Elbahr introduced something new:a private Algerian maritime transport operator.
The challenge was therefore larger than launching another brand.It was about creating trust around something new, giving an emerging company a credible identity and turning a historical industry challenge into a source of ambition and national pride.