Yalidine
Helping shape the brand of one of the companies powering Algeria’s e-commerce economy.
- Organization
- Yalidine
- Scope
- Strategy, Brand, Marketing, Transformation
As Yalidine became increasingly embedded in everyday commerce, the question became larger than campaigns:
How does an operationally important company become a culturally relevant national brand?
The work extended across strategy, brand governance, communication, digital, influence, PR and customer-facing initiatives.